11 Top Reasons You Didn’t WIN The Listing (Part 3)

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4. You don’t know the competition or the neighborhood well enough to speak with authority. Secret: Preview the competition! Know the average Days on Market not just for the town or city, but for the actual neighborhood. Know the list to sell price ratio for the latest comparables. Know if that’s going up or down or remaining stable.
5. You were rigid with your commission and/or pricing. In addition, you didn’t create a game plan so the seller still feels like they’re winning. “No. Any other questions?” is not an effective script, especially if the seller is doing multiple transactions, a repeat client, a referring client, or someone who’s tight on funds to make the move, etc. Secret: Learn how to use the Unique Selling Propositions our coaches teach so the commission objection won’t even come up.
6. You used a canned presentation instead of asking what the seller needs and presenting that. Secret: It’s easier and more effective to present based on what the seller actually values, rather than assuming you know already. Show respect by asking questions and addressing their real concerns.

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